Companies with successful political involvement programs know the worth of grassroots activities and encourage their employees to participate. They use email and their intranets to furnish their employees with information about important issues. Email “issue alerts” urge their employees to make their concerns known to their elected representatives, and provide the employees with suggestions for further action, like writing a letter or calling a lawmaker. From the legislator’s perspective, hearing from the people affected by a specific legislative proposal is integral to forming a sound understanding of the policy matter in question – it can save a good legislative proposal or doom a bad one.
The Business Industry Political Action Committee (BIPAC) has done quite a bit of research on employer engagement, and their findings are encouraging. Employees consider their employers to be the single most credible source of information on issues, candidates and elections. In fact, nearly 80% of employees polled say they want their employer to provide them with issue information.
Many companies have historically shied away from giving their employees such information, assuming that employees negatively view corporate involvement in policy and politics. Research has also shown that employees who work for companies which implement political education and involvement programs not only appreciate the information they are given by the company, they want more of it.
For more information or assistance, please contact David Ashinoff, Director of Political Affairs, at firstname.lastname@example.org.